Hi, it's me

Dr. Matthias Pfaff

Co-Founder & CTO

  • Born 1982
  • Address Munich, Germany
  • E-mail Matthias@playbk.io
  • Phone 49 1511 788 806
  • Field of Study Information and Computer Science
  • Highest Degree PhD (Dr. rer. nat.)

Download Resume

As the Co-founder and CTO, I bring a wealth of experience from my tenure as Senior Director Strategic Solutions EMEAI at C3.ai, where I sold and led the implementation of large-scale AI solutions to drive digital transformation across industries. Previously, I spearheaded the AI and Data Analytics department at iteratec and held a Senior Manager role in management consulting at Deloitte, focusing on AI strategy, business optimization, and growth through innovation.

My background is grounded in leading R&D teams and consulting in business model innovation, supported by a PhD in Computer Science specializing in semantic data integration using NLP technologies. In my current role, I am dedicated to leveraging technology to innovate, drive business growth, and shape the future of digital landscapes.

Some Numbers

19

Projects

acquired and/or beeing in charge

18

Achievements

certifications and courses

23

Publications

in journals and conferences

34

Team Size

former Team(s) (full- and part-time)

Professional Skills

Computer Science
Software & Cloud Architecture
Project Management
Strategic Development
AI & Data Strategy
Innovation Management
Sem. Tech (i.a. NLP, OWL)
Languages (i.a. CSS, Python, R, Java)
Databases (relational and semantic)
Management Consulting
C-Level Workshops
IT Service Management

I am passionate about strategic projects driven by analytics, my skills not limiting with above list.

Work Experience

2024 -

CTO & Co-Founder

Playbook GmbH

  • THE COMPANY AI
  • Delegate work to Playbook®. Turn plain into automated actions.
  • We are Enterprise AI - Delivering a comprehensive Enterprise AI application development platform and a large and growing family of turnkey enterprise AI applications. The C3 AI Application Platform is 40 to 100x faster and more reliable than other solutions or DIY approaches, enabling robust delivery of production applications with 100x less code and cost.
  • C3 AI seamlessly works with existing data storage, sources, tools, and infrastructure investment, while flexibly operating in a private, hybrid cloud, or multi-cloud environment. You can read more and see many client testimonials at www.c3.ai
July 2021 - Juli 2022

Head of AI and Data Analytics

iteratec GmbH

  • Head of BU
  • Development and management of the cross-location division
  • Organizational Challenge/Change Management
  • Development of brand strategy
  • Business development
  • Employee management, recruitment, and training of employees
  • Expansion of the application of AI and Data
  • Increase visibility, market representation, publications, lectures, studies
  • Project acquisition and continuous expansion of the network
  • Project management, execution of consulting projects incl. client responsibility
  • Expansion of the range of services across all locations
Nov. 2019 - June 2021

Senior Manager Strategy, Analytics and M&A

Deloitte Consulting GmbH

  • Lead of the inisght strategy team
    Focus on analytics strategy (from vision to implementation)
  • Project acquisition, implementation of strategic ai transformation projects, workshop planning and realization for idea generation and showcasing of ai capabilities
  • Support in the joint definition and implementation of the G2M strategy for offering portoflio lead
  • Go2Person for Analytics & Strategy projects with a focus on automotive, industrial products, construction, consumer and telco industry
Oct. 2018 - Oct. 2019

Head of Application Center for AI

fortiss GmbH

  • Head of the center
  • Personal responsibility (BMSE group + additional FTE in supporting services)
  • Budget control including the acquisition of funding and strategy development
  • Planning, concept, and realization of the fortiss Application Center of AI
  • Development of new formats for SMEs (training, coaching, conferences and research/implementation projects)
  • Build strategic partnerships (MSRM, UnternehmerTUM, seven Research and Transfer Institutions across Europe and the European AI Digital Innovation Hubs Network)
  • Coordinator of the Munich Innovation Hub for Applied AI - (European Commission - DIH)
  • - Organizer and speaker at conferences e.g. AI for SMEs or DLD
  • Managing the R&D Group "Business Model & Service Engineering" (size of group: 16+ permanent employees (lvl: MSc or PhD) and 14 temporary workers)
  • Personal responsibility
  • Budget control including the acquisition of funding and strategy development
  • Consulting of M+E industry (C-level Workshop) on the topic of digital transformation
  • Build strategic partnerships
  • IT Benchmarking
  • Further Responsible for
    • lighthouse projects (i.a. BayernCloud and AI Potentials)
    • Design Thinking for ideation and innovation activities
    • System architectures for distrusted (web/cloud/microservice architecture) applications
    • full stack software development projects
  • Lecturer, thesis and PhD advisor
Jul. 2015 - Jun. 2016

Team Lead IT Service Management

fortiss GmbH

  • Managing the Project Group "IT Service Management" (size of group: 5. lvl: MSc)
  • Budget control including the acquisition of funding and strategy development
  • Conception, preparation and execution of ITSM workshops for external clients
  • Platform development (Java EE)
  • Personal responsibility
  • Thesis advisor
Dec. 2011 - Jun. 2015

Project Lead IT Benchmarking

fortiss GmbH

  • Project Lead
  • Contract Design for externals clients
  • Customer acquisition
  • Platform development (Java EE)
  • Conception, preparation and execution of IT Benchmarking workshops for external clients
Apr. 2011 - Nov. 2011

Research Staff Member

fortiss GmbH

  • Research Staff Member
  • Project Member IT-Benchmarking
  • Full Stack Java Development
  • Backend Administration
  • Workshop execution

Clients and Partners (Excerpt)

Selected Projects

  • Insight Driven Organization


    Aim: Transforming Deloitte Consulting into a data-driven organization (towards an insight-driven organization).

    • Project Volume: Confidential
    • Duration: 2019 – ongoing
    • Responsibility: Project Acquisition support, Head of Analytics for Analytics Use-Case identification and delivery

  • Knowledge4Retail (K4R)


    Aim: Development of a platform within intelligent retail. It unifies stationary and local retail, serves the strategic marketing and offers digital solutions for individual customer service.

    • Project Volume: Close to 13 million Euros as part of the innovation competition “Artificial Intelligence as a Driver of Economically Relevant Ecosystems” of the German Federal Ministry for Economy and Energy (BMWi) – (350.000€ for fortiss)
    • Duration: 2019 – 2022
    • Responsibility: Project Acquisition for fortiss

  • Regional Conference on AI for SMEs

    • Number of participants: 175 individuals
    • Responsibility: Initiation, Planning/Execution, Budget, Held Hands-On Sessions (Introduction on AI, Developing an AI Strategy)
    • Date: May 2019

  • Big Data & AI Guide


    Aim: Derive a practical approach for the successful implementation of Big Data & AI transformation projects using practical examples in order to enable SMEs in the M+E industry to innovate with Big Data and AI. This includes organizational, business and technical requirements, and challenges. The methodology should offer companies a structure to identify, design and test their own Big Data and AI projects and to implement them effectively and sustainably so that long-term added value can be gained.

    • Project volume: approx. 130.000 euro for fortiss
    • Size of Consortium: 4 – Clients
    • Duration: 14 Month (Aug. 2018 – Oct. 2019)
    • Responsibility: Project acquisition and definition, project lead, contract design

  • BayernCloud


    Aim: Showcasing the elements and systems that are essential for the long-term oriented development and operation of platform ecosystems for Small and medium-sized enterprises (SMEs), compromising reference architectures, governance structures and appropriate business and operating models for such systems. Obstacles addressed include security concerns, adaptability of cloud solutions, and independent certification. In addition, interoperability and portability will be ensured with respect to the platform independence of cloud service providers.

    • Size of Consortium: 7
    • Project volume: up to 3,3 mio euro (2.3 mio euro for fortiss)
    • Duration: 3 years (Sep. 2017 – Sep. 2020)
    • Responsibility: Project acquisition and definition, project lead, technical advisor (cloud/microservice architecture), contract design

  • QuickCheck Digitalization


    Aim: With the QuickCheck Digitization 1, members of bayme vbm get a well-founded overview of their company’s digitization level. fortiss developed the QuickCheck Digitization 1 in cooperation with the Chair of Information Systems at the Technical University of Munich, exclusively for members of bayme vbm and it is suitable for both manufacturing and non-manufacturing firms in the metalworking and electrical industries.

    • Project volume: up to 450.000 euro (ongoing paid service)
    • Duration: since 2016
    • Responsibility: Project acquisition, definition and development, project and C-level workshop execution, project lead, technical advisor (Java EE) contract design

  • CrowdServ


    Aim: Connecting several incubators and their networks via an internet platform. This project aims to develop a virtual crowd community and the underlying technical internet platform, as well as crowd-based services for boosting boost start-ups and their growth chances.

    • Project volume: up to 580.000 euro (240.000 euro for fortiss)
    • Duration: 3 years (Apr. 2016 – May 2019)
    • Responsibility: project lead

  • SUGAR


    Aim: SUGAR is a global network that brings together students, universities and companies for the future of innovation through a new learning experience. The SUGAR Network facilitates human-centered design to young talented minds. A team of about 3-4 students from the Technical University of Munich together with students from other international Universities (if you choose a global team) will be working for ten months on your innovation using the methods and tools of Design Thinking to develop a final high-resolution prototype.

    • Duration: since 2016
    • Responsibility: Coordinator, project lead, responsible for the budge, contract design, partner acquisition, design thinking workshops, project support

  • IT Benchmarking


    Aim: Pressure from rising IT costs creates a need for IT managers to find new ways to increase the efficiency and effectiveness of IT services. Transparency of IT services and related processes is essential for this. With IT benchmarking tools an evaluation of important information on the efficiency and effectiveness of IT departments is provided.

    • Project volume: up to 650.000 euro (across various It benchmarking initiatives by fortiss)
    • Duration: since 2010 (on hold since 2017)
    • Responsibility: Continuous partner acquisition, platform development (java EE), project lead, C-Level workshop execution, contract design.

  • VALUE4CLOUD


    Aim: At fortiss we focused on the research and development of services for assessing the quality of cloud services, to support the comparison of cloud services and to provide comprehensive information of cloud services to users and interested parties. In addition, fortiss lead the project consortium Value4Cloud.

    • Duration: 2011 – 2014
    • Responsibility: Co-coordinator, project staff, responsible for the budget (last 6 month of the project)

  •  

Certifications (Excerpt)

Professional Scrum Product Owner & Scrum Master

License Agreements

PRINCE2

ITIL 2011

Education

2011 - 2018

PhD in Computer / Information Science

Technische Universitaet Muenchen

Publications (Selection)

  • This paper presents a novel approach for developing sustainable building materials through Sequential Learning. Data sets with a total of 1367 formulations of different types of alkali-activated building materials, including fly ash and blast furnace slag-based concrete and their respective compressive strength and CO2-footprint, were compiled from the literature to develop and evaluate this approach. Utilizing this data, a comprehensive computational study was undertaken to evaluate the efficacy of the proposed material design methodologies, simulating laboratory conditions reflective of real-world scenarios. The results indicate a significant reduction in development time and lower research costs enabled through predictions with machine learning. This work challenges common practices in data-driven materials development for building materials. Our results show, training data required for data-driven design may be much less than commonly suggested. Further, it is more important to establish a practical design framework than to choose more accurate models. This approach can be immediately implemented into practical applications and can be translated into significant advances in sustainable building materials development.

  • Although increases in available data have inspired companies’ interest in creating and extracting value from it, many lack the insight and guidance to assess the potential data offer. To address this issue, we conduct a systematic literature review to create a universe of 102 real-world cases from diverse industries with regard to the use of data. Based on an analysis of these cases, this paper provides a set of 12 generic strategies for monetizing data, ranging from sole asset sale to strategically opening data and guaranteeing control. This study supports business practice by aggregating the wide range of established approaches of data monetization from practice for operational purposes. It advances theoretical understanding of value capturing from data and suggests important avenues for future work in this emerging field of research.

    Business Strategies for Data Monetization: Deriving Insights from Practice 15th International Conference on Wirtschaftsinformatik in Potsdam (WI2020) - März 2020
  • Decision-making in the context of organizational information security is highly dependent on various information. For information security managers, not only relevant information has to be clarified but also their interdependencies have to be taken into account. Thus, the purpose of this research is to develop a comprehensive model of relevant management success factors (MSF) for organizational information security. First, a literature survey with an open-axial-selective analysis of 136 articles was performed to identify factors influencing information security. These factors were categorized into 12 areas: physical security, vulnerability, infrastructure, awareness, access control, risk, resources, organizational factors, CIA, continuity, security management, compliance & policy. Second, an interview series with 19 experts from the industry was used to evaluate the relevance of these factors in practice and explore interdependencies between them. Third, a comprehensive model was developed. The model shows that there are key-security-indicators, which directly impact the security-status of an organization while other indicators are only indirectly connected. Based on these results, information security managers should be aware of direct and indirect MSFs to make appropriate decisions.

  • Due to their tremendous potential in predictive tasks, Machine Learning techniques such as Artificial Neural Networks have received great attention from both research and practice. However, often these models do not provide explainable outcomes which is a crucial requirement in many high stakes domains such as health care or transport. Regarding explainability, Semantic Web Technologies offer semantically interpretable tools which allow reasoning on knowledge bases. Hence, the question arises how Semantic Web Technologies and related concepts can facilitate explanations in Machine Learning systems. To address this topic, we present current approaches of combining Machine Learning with Semantic Web Technologies in the context of model explainability based on a systematic literature review. In doing so, we also highlight domains and applications driving the research field and discuss the ways in which explanations are given to the user. Drawing upon these insights, we suggest directions for further research on combining Semantic Web Technologies with Machine Learning.

    Semantic Web Technologies for Explainable Machine Learning Models: A Literature Review Conference: 1st Workshop on Semantic Explainability (SemEx 2019), co-located with the 18th International Semantic Web Conference (ISWC '19) - Oct. 2019
  • Architekturbegriffe spielen in der Wirtschaftsinformatik eine immer prominentere Rolle. Ein Beleg dafür ist der Begriff der Referenzarchitektur, welcher in einer stetig ansteigen Anzahl an Publikationen verwendet wird. Besonders im Kontext des Begriffs „Industrie 4.0“ und unternehmensübergreifenden Digitalisierungsbestrebungen wird der Begriff der Referenzarchitektur verstärkt verwendet, um auf eine gewisse Art der Standardisierung hinzuwirken und die Komplexität bei der Entwicklung von Systemen zu reduzieren. Jedoch ist die Verwendung des Begriffs und das Begriffsverständnis sehr heterogen, sodass der Vergleich, die Bewertung, eine Ableitung oder das Erstellen von Referenzarchitekturen sehr erschwert wird. Um solchen Herausforderung zu begegnen wird in diesem Beitrag das Begriffsverständnis von Referenzarchitekturen systematisiert, mit dem Ziel, eine einheitliche Grundlage für dessen Beschreibung und zum Vergleich von Referenzarchitekturen bereitzustellen. Hierzu werden geläufige Definitionen in Wissenschaft und Praxis dargelegt, diskutiert und an Hand der verfolgten Ziele sowie den Ausprägungen und Eigenschaften von Referenzarchitekturen systematisiert. Diese Systematik bildet dabei die Basis um auch zukünftige Begriffe und Eigenschaften im Kontext von Referenzarchitekturen einzuordnen bzw. zu klassifizieren.

    Der Referenzarchitekturbegriff im Wandel der Zeit HMD Praxis der Wirtschaftsinformatik - Aug. 2018
  • A domain-specific ontology for IT benchmarking has been developed to bridge the gap between a systematic characterization of IT services and their data-based valuation. Since information is generally collected during a benchmark exercise using questionnaires on a broad range of topics, such as employee costs, software licensing costs, and quantities of hardware, it is commonly stored as natural language text; thus, this information is stored in an intrinsically unstructured form. Although these data form the basis for identifying potentials for IT cost reductions, neither a uniform description of any measured parameters nor the relationship between such parameters exists. Hence, this work proposes an ontology for the domain of IT benchmarking, available at https://w3id.org/bmontology. The design of this ontology is based on requirements mainly elicited from a domain analysis, which considers analyzing documents and interviews with representatives from Small- and Medium-Sized Enterprises and Information and Communications Technology companies over the last eight years. The development of the ontology and its main concepts is described in detail (i.e., the conceptualization of benchmarking events, questionnaires, IT services, indicators and their values) together with its alignment with the DOLCE-UltraLite foundational ontology.

    Ontology for Semantic Data Integration in the Domain of IT Benchmarking Beschreibung der VeröffentlichungJournal on Data Semantics - Nov. 2017
  • In the domain of IT benchmarking (ITBM), a variety of data and information are collected. Although these data serve as the basis for business analyses, no unified semantic representation of such data yet exists. Consequently, data analysis across different distributed data sets and different benchmarks is almost impossible. This paper presents a system architecture and prototypical implementation for an integrated data management of distributed databases based on a domain-specific ontology. To preserve the semantic meaning of the data, the ITBM ontology is linked to data sources and functions as the central concept for database access. Thus, additional databases can be integrated by linking them to this domain-specific ontology and are directly available for further business analyses. Moreover, the web-based system supports the process of mapping ontology concepts to external databases by introducing a semi-automatic mapping recommender and by visualizing possible mapping candidates. The system also provides a natural language interface to easily query linked databases. The expected result of this ontology-based approach of knowledge representation and data access is an increase in knowledge and data sharing in this domain, which will enhance existing business analysis methods.

  • In the domain of IT benchmarking collected data are often stored in natural language text and therefore intrinsically unstructured. To ease data analysis and data evaluations across different types of IT benchmarking approaches a semantic representation of this information is crucial. Thus, the identification of conceptual (semantical) similarities is the first step in the development of an integrative data management in the domain of IT benchmarking. As an ontology is a specification of such a conceptualization an association of terms, relations between terms and related instances must be developed. Building on previous research we present an approach for an automated term extraction by the use of natural language processing (NLP) techniques. Terms are automatically extracted out of existing IT benchmarking documents leading to a domain specific dictionary. These extracted terms are representative for each document and describe the purpose and content of each file and server as a basis for the ontology development process in the domain of IT benchmarking.

Publications (List)

TitleOutletYearType
Data driven design of alkali-activated concrete using sequential learningJournal of Cleaner Production2023Journal
Global Insight Driven Organisation (IDO) Survey FY20/21Deloitte2021White Paper
Business Strategies for Data Monetization: Deriving Insights from Practice15th International Conference on Wirtschaftsinformatik2020Conference
A Comprehensive Model of Information Security Factors for Decision-MakersComputers & Security2020Journal
Dynamic Business Models: A Comprehensive Classification of LiteratureMediterranean Conference on Information Systems (MCIS)2019Conference
Semantic Web Technologies for Explainable Machine Learning Models: A Literature Review1st Workshop on Semantic Explainability (SemEx 2019), co-located with the 18th International Semantic Web Conference (ISWC '19)2019Conference
Value Modeling for Ecosystem AnalysisComputers2019Journal
Adoption of Software Platforms: Reviewing Influencing Factors and Outlining Future Research23rd Pacific Asia Conference on Information Systems (PACIS)2019Conference
Wissensbasierte digitale Unterstützung in der Pflanzenbauberatung39. GIL-Jahrestagung2019Conference
Business Model Representations and Ecosystem Analysis: An OverviewEuropean, Mediterranean, and Middle Eastern Conference on Information Systems
(EMCIS)
2018Conference
Der Referenzarchitekturbegriff im Wandel der ZeitHMD Praxis der Wirtschaftsinformatik2018Journal
Ontology for Semantic Data Integration in the Domain of IT BenchmarkingJournal on Data Semantics2018Journal
A web-based system architecture for ontology-based data integration in the domain of IT benchmarkingEnterprise Information Systems2018Journal
Prerequisite to Measure Information Security - A State of the Art Literature Review4th International Conference on Information Systems Security and Privacy2018Conference
Ontology-Based Semantic Data Integration in the Domain of IT BenchmarkingFakultät für Informatik, Technische Universität München (TUM)2017Thesis
Natural Language Processing Techniques for Document Classification in IT Benchmarking - Automated Identification of Domain Specific Terms17th International Conference on Enterprise Information Systems (ICEIS)2015Conference
Information Need in Cloud Service Procurement – An Exploratory Case StudyE-Commerce and Web Technologies (EC-Web)2014Conference
Performance Management WorkBusiness & Information Systems Engineering (BISE)2014Journal
Performance Management WorkWirtschaftsinformatik (WI)2014Journal
Semantic Integration of Semi-Structured Distributed Data in the Domain of IT Benchmarking - Towards a Domain Specific Ontology16th International Conference on Enterprise Information Systems (ICEIS)2014Conference

Talks & Lectures (Selection)

Talk on the Topic: "Balancing Act: Architecting SaaS for Quality, Scalability, and Innovation - A Startup Perspective in the B2B Environment" in the context of the lecture on Internet Computing at the research group Critical Information Infrastructures (cii) which is part of the Institute of Applied Informatics and Formal Description Methods (AIFB) of Prof Ali Sunyaev, at the Karlsruhe Institute of Technology (KIT).

Talk on the topic of Enterprise AI in the context of the lecture on Internet Computing at the research group Critical Information Infrastructures (cii) which is part of the Institute of Applied Informatics and Formal Description Methods (AIFB) of Prof Ali Sunyaev, at the Karlsruhe Institute of Technology (KIT).

September 2021 - May 2022

Jury Member, German Startup Cup

JURY

Startup Cup for Organizational Intelligence

Data as an end in itself? No! - Data as a means to an end.

Everyone is talking about data and analytics, but why do so many initiatives fail to materialize? In this presentation, you receive, in addition to an overview of current technologies in the context of AI and data, an overview of the fundamental issues, potentials, drivers and hurdles, but also process models for the successful introduction of AI and data activities.

February 2020

Hamburger IT Strategietage

WORKSHOP

Masterclass on AI for executives

Einsatzmöglichkeiten und -felder von KI in der Dienstleistungswirtschaft

2 weeks of intensive workshops

  • 12 programmes in digital innovation and entrepreneurship
  • 11 locations in 10 European countries
  • Gain hands-on experience through company cases, project work and field trips
  • Earn 4 ECTS credits for your final report (optional)
  • Have fun during our team building activities
  • Competitively priced tuition and fees

Responsibility: Jury Member Closing Ceremony - final Presentations

Given lecture as Part of the TUM Executive MBA Program on the topic of AI - Module on Business
Development & Innovation Management :

  • Machine Learning - Artificial Intelligence, Robotics: What is it?
  • Preconditions for using ML and AI techniques - Data and Software as a Basis
  • Identification of Applications for ML and AI - Ideation and Project Realization
  • Social Aspects - on the Legal, Political and Ethical Dimensions of AI

Introduction to AI and strategy workshop on how to set up AI/data-driven projects

Secure and trusted cloud services.

Artificial Intelligence - Main Features, Status Quo & Outlook

Colloquium on current research challenges in AI

February 2019

Hamburger IT Strategietage

WORKSHOP

Masterclass on AI for executives

Europe and the global AI race

My Interests

I love cooking, music and meeting friends. Due to my background I am addicted to science and technology. Of course, hiking and via ferrata are not to be missed, as long as there is no time for travel.

  • Science
  • Technology
  • Family and Friends
  • Cooking
  • Philosophy
  • Music
  • Hiking
  • Traveling